Events, General

My top tips for public speaking at Dreamforce

I’ve talked at a lot of tech events, but most of my talks are at Salesforce events (user groups, Salesforce World Tours, Dreamforce etc). This year will be my 5th year speaking at Salesforce’s largest customer event ‘Dreamforce’. With more than 150,000 heading to San Francisco for the event, it’s a BIG event. If you haven’t been yet its well worth the trip. With around 1600 breakout sessions for every role (Admin’s, Dev’s, Sales etc) and industry vertical you can think of there are still a lot of people going to the sessions.

Tell a story

Some of the best talks I’ve done and seen tell a story. Having a narrative going through your session builds, in my opinion, an excellent speech. I think it’s essential to inspire hope and confidence and tell the story as if you were talking to a friend. One of the best examples of this personal style is Bryan Stevenson TED talk on injustice. The security talk I did earlier in the year at Salesforce World Tour was quite an emotional subject for me as one of my friends had lost their life savings and another also lost money because they didn’t take necessary steps to protect themselves. I tried using a Narrative Arc in the talk, now this can be hard to implement in a product demo type talk but talking about Security allowed me a bit more flexibility. My goal was to educate the audience in security and protecting themselves as well as securing Salesforce. For me the structure was: Read more